Based on the research of the market for promotional services and the current situation in this area, the key features of the sector for providing services from the description of the activity and its further development in the future are determined. In line with this research, SWOT analysis was conceived:
Strenghts
- young and enterprising employees
- a wide range of knowledge and managerial skills
- ecological preservation
- availability, quality and tradition of using natural healing factors
- quality of medical personnel
Weaknesses
- capital shortage
Opportunities
- poor, or almost irreversible domestic competition
- population aging
- awareness of the need to preserve health
Threats
- insolvency of customers
- strong competitors in the foreign market
- Increased demands /expectations of (international) consumers
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