{"id":3041,"date":"2022-05-12T00:01:38","date_gmt":"2022-05-11T22:01:38","guid":{"rendered":"https:\/\/an-carstvoprirode.com\/?page_id=3041"},"modified":"2022-05-17T21:14:38","modified_gmt":"2022-05-17T19:14:38","slug":"marketing-strategy","status":"publish","type":"page","link":"https:\/\/an-carstvoprirode.com\/bs\/description-of-business-idea\/marketing-strategy\/","title":{"rendered":"Marketin\u0161ka strategija"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Osnovno marketin\u0161ko pravilo koje \u0107e se koristiti za promicanje usluga ovog centra temeljit \u0107e se na stavu da su uspje\u0161ne promocije jednostavne, nude pravu prednost i lako komuniciraju. U moru raznih promocija, druga\u010diji od drugih nije jednostavan zadatak, stoga \u0107e marketin\u0161ka poruka potencijalnim klijentima biti da je ovaj centar tu da im pomogne oja\u010dati organizam i pove\u0107ati osje\u0107aj zdravog tijela.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sljede\u0107e su faze ponude, odnosno procesa prodaje koji \u0107e se koristiti prilikom plasiranja usluga:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Faza procesa ponude\/prodaje<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>1. Preliminarni sastanak<\/li><li>&nbsp;2. Prezentacija usluga<\/li><li>&nbsp;3. Analiza zdravstvenog i bolni\u010dkog procesa potencijalnog korisnika<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">usluge<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. Izrada plana aktivnosti na osnovu analize stanja<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5. Izrada ponude<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a06. Sklapanje ugovora<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Navedene faze ponude ili procesa prodaje pratila bi marketin\u0161ka podr\u0161ka kroz odre\u0111ene vrste promocije uz kreiranje prodajnih i distribucijskih strategija.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u017ei\u0161no pozicioniranje je marketin\u0161ka metoda kojom se odre\u0111uje tzv. tr\u017ei\u0161na prostorija koju tvrtka treba zauzeti, a time i na\u010din promocije svojih proizvoda i usluga u odnosu na konkurenciju na sljede\u0107e na\u010dine:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Kreiranjem profila na dru\u0161tvenim mre\u017eama Facebook, Instagram, Tweeter;<\/li><li>\u010clanstvo u poslovnim udrugama i udrugama poslodavaca;<\/li><li>Posjeta i predstavljanje klijenata<\/li><li>Prezentacija na web stranici<\/li><li>Pisanje novinskih ili stru\u010dnih \u010dlanaka o promociji proizvoda i<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">usluga;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Posje\u0107ivanje seminara, radionica i okruglih stolova radi ostvarivanja kontakata sa<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">potencijalnim klijentima i poslovnim udru\u017eenjima<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sudjelovanje u donatorskim ve\u010derama i dobrotvornim akcijama i<\/li><li>Omogu\u0107avanje popusta na odre\u0111ene usluge.<\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>The basic marketing rule that will be used to promote the services of this center willbe based on the view that successful promotions are simple, offer the right advantage and are easy to communicate. In the sea of various promotions, different from others is not a simple task, therefore a marketing message to potential clients [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2978,"parent":2966,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3041","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/an-carstvoprirode.com\/bs\/wp-json\/wp\/v2\/pages\/3041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/an-carstvoprirode.com\/bs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/an-carstvoprirode.com\/bs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/an-carstvoprirode.com\/bs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/an-carstvoprirode.com\/bs\/wp-json\/wp\/v2\/comments?post=3041"}],"version-history":[{"count":7,"href":"https:\/\/an-carstvoprirode.com\/bs\/wp-json\/wp\/v2\/pages\/3041\/revisions"}],"predecessor-version":[{"id":3117,"href":"https:\/\/an-carstvoprirode.com\/bs\/wp-json\/wp\/v2\/pages\/3041\/revisions\/3117"}],"up":[{"embeddable":true,"href":"https:\/\/an-carstvoprirode.com\/bs\/wp-json\/wp\/v2\/pages\/2966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/an-carstvoprirode.com\/bs\/wp-json\/wp\/v2\/media\/2978"}],"wp:attachment":[{"href":"https:\/\/an-carstvoprirode.com\/bs\/wp-json\/wp\/v2\/media?parent=3041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}